“Said the night wind to the little lamb, “Do you see what I see? Way up in the sky, little lamb,
do you see what I see? A star, a star, dancing in the night, with a tail as big as a kite, with a tail as big as a kite.” Unknown, hymn
Do you see what I see? New York City is an international city, a world capitol; where retailer’s windows are like eyes, giving us insights into what going on in the world. What insights do they reveal? I’ve pooled from my collection of about 500 photos of holiday windows, selecting some of the best holiday windows that span a broad spectrum of retailers from ABC Carpet to Zara. I’ve isolated a few trends, and will even venture to make a few assessments. Do you see what I see?
Riddled repetitively throughout many windows you will see is the broad use of paper as an affordable decorative material, in the form of paper Mache, filigreed lace-like panels, cardboard standees etc…the importance of reflective surfaces like mirror and Mylar used to create activity, capture movement and light and suggest activity, It suggests a festive atmosphere, along those same lines are numerous partnerships with Swarovski Crystals to create a glitzy glamorous feel to product that may be relatively moderate in price point and mainstream in appearance, horse motifs, snowflakes galore, images and references to the emerging trend of “Steampunk”, the continual use of oversize graphics, mostly of disembodied faces of attractive people, set against headless mannequins to humanize the stock poses, and a kind of visual collage, disparate elements that come together to create a story.
ABC Home And Carpet: White Collage, Paulette Cole, CEO and Creative Director, takes a supreme leap and goes way out on a limb with here all white windows, each and everyone. What she does very well is subtly include a little bit of color into each window, a little turquoise, a little silver, and a little umber. Each window is deftly introduced with a great sensitivity to texture, each window is feathery, crackled, gnarled, slick, or powdery but deeply tactical. Each window includes references to different styles, post-modern, Indian, Victorian or Techno. Each window contains furniture, architectural elements and decoratives. Each window has an unexpected twist, a pup fiction book, a test tube, or a flower made out of Bakelite buttons. You walk by one window and say to yourself that is so pretty, I want that, then you walk by the next window and say, no, this is really so clever and smart, I want that. Its finely executed. ABC always does a great presentation.
Barney’s NY:SNL Turns 35, it would be difficult to debate the merits of a window display with Simon Doonan, but in this instance I might. While I’ve loved Saturday Night Live since it premiered in 1976, I’m not sold on these windows. SNL is not really that hip lately, it’s sort of in a downward cycle, which like Visual Merchandising has its ups and downs. For me, SNL was an odd choice, despite its 35thanniversary. Barneys did create fun child like paper mache caricatures which are executed very well, but there is no fashion, no real sense of the holidays. Despite my ambivalence, Mr. Doonon, I still worship you!
Benetton:Oh! Tannenbaum, Benetton creates a ball gown out of real fir branches, white ornaments and (gasp) spray on snow, granted the chicken coop wire pokes out now and then, but overall it’s very magical, and makes the triangular shape of a Christmas tree into something very feminine, almost like an image out of a storybook. FYI: it’s against the law to have live Christmas greenery in stores due to the fire code, live greenery is incendiary, but my guess it’s that no one at Benetton was aware, and I guess Nicholas Scarpetta (NY Fire Commissioner) doesn’t shop at Benetton.
Bergdorf Goodman’s Men’s Store:Role Models, Visual Merchandising Director, Tom Petrovitch lucks out with the actual models from the recently released film “The Fabulous Mr. Fox” which is setting men’s fashion trends. Holiday time on Fifth Avenue is rife with miniatures, but none so finely executed as these. I could spend hours looking into the tiny nooks and crannies. I feel like Alice falling through the rabbit hole peering into this tiny strange little world. While the models are charming, Petrovitch has an immaculate eye for pulling smart clothing that supports the films retro-inspired look. If you’ve never been inside, please walk in. Bergdorf Goodman’s Men’s is one of the world’s top menswear retailers.
Bergdorf Goodman’s:A Comprehension of Curiosities, aptly named, and as always brilliantly executed, David Hoey, Window Director, sets the standard for great Visual Merchandising. These windows have won several awards and are the talk of the town. I was on the panel for DDI’s (Display & Design Ideas Magazine) Holiday Window Contest, which gave it top honors! Customers stop and gaze, and even jaded critics who have had the opportunity to walk by Fifth and 57th are enamored. These windows are artistic achievements. I just can’t say enough about how great they are I’ll let the images speak for themselves.
Bloomingdales:Dreaming of Gummi Bears and other Hero’s. Visual Merchandiser, Harry Medina, has the formidable task of installing the windows at one of NY City’s top 10 tourist destinations…Bloomingdales. While the main windows were devoted to the theme of great couples, Batman & Robin, salt & pepper and Barack and Michele Obama, I was especially taken aback by a side window where a sleeping child rests in the lap of a giant Gummi Bear. There was an unexpected warmth and comfort which was just lovely. This particular Gummi Bear was doused in a generous bath of brilliantine sparkles, while Gummi Bears dance in the background. Certainly today’s children wouldn’t fritter their time on dreaming of sugar plum fairies, but Gummi Bears are another story altogether.
Burberry:Has the Balls! The new Burberry Brit Store on Madison Avenue didn’t open to much fanfare or acclaim, but the fashion is splendid. Burberry embossed and filigreed its signature plaid on these over-sized red and silver balls. I wish they sold sets for the tree, as I’d love to have a Burberry ornament hanging on my tree.
Calvin Klein: Smoking Space Dust, always intellectually challenging Calvin Klein created two intriguing windows, one featuring a gossamer silver sheath suspended on a padded rod and hanging over a floor of black sparkly moon dust. I guess if you’re engaged in interplanetary travel it’s the kind of thing you’d wear. In the opposite window, was an actual NASA space suit rotating mid-air against an illuminated constellation. The reflection from the street almost makes it look like the astronaut suit is spinning on Madison Avenue, alas, its not, its part of a high concept art installation that the store is holding.
Container Store: “Repetition With Variation” is a reply presumably uttered by Vincent van Gogh to his colleague Gauguin, when Gauguin asked how Vincent created his signature brush strokes. The Container Store certainly does not aspire to fine art, but does create repetitive window displays with slight variations in each window. It’s organized with the obsessiveness that we’d expect from Martha Stewart, but it’s bright and colorful, and conveys the message that you can store your things in containers as beautifully as the items are themselves. Kudos for making gift wrap almost stylish, Brian Morrison and Peggy Dougherty the Visual team did an admirable job. My gift wrap is not treated with so much respect at home.
Daffy’s: Serious Purple, Daffy’s the discount store (aka bargains for millionaires) takes the standard red and white candy cane stripe and recreates it in a purple and white. This serious male in the shiny dress jacket with hand picked lapel and purple V Neck sweater is sneering like the Emperor Napoleon when he walked into the grand ballroom and smelled cauliflower boiling. Still, the jacket was reduced from 265.00 to 69.00 dollars, making up for any transgressions.
Donna Karan:Paper Roses, Like Your Imitation Love For Me, paper, paper, paper, it’s everywhere, including Donna Karan on Madison Avenue (uptown). They’re beautifully produced; the floral pint dresses are apropos, but hardly holiday in spirit. Like the song says, it’s “Oh how real those roses seem to be! But they're only imitation, like your imitation love for me.”I cannot fault Karan who is Barbra Streisand's best friend, the best draper in the industry! There was too much display, and not enough product for my taste, still it’s a perfectly beautiful window and I’m all for just being pretty.
Elie Tahari: Golden Sunshine, like their collection, minimalist, architectural and astute, referencing the sun and mirrored surfaces, this window seems more spring than winter. It’s clean, and confidant. Maybe no one sent Elie a Christmas card.
Esprit:Aslan and Unicorn Escape from Narnia, the curse of CS Lewis’ Narnia is “that it’s always winter, but never Christmas” The literary reference at Esprit surprised me although I wonder if the average customer even gets it. The Narnia Chronicles was one of my favorite series of books as a child, so I was all on board. The graphics almost capture the beauty of the White Witch, Aslan the Lion King and the unicorn, which is so hallowed in Narnia that not even kings would dare ride it. The headless mannequins and flannel clothing are seasonal, but not even close to the magical place that seems to have inspired these windows, A for effort, but C for content.
Etro:Silhouetted Stead and Stud, more paper filigreed includes a profile of a horse and the fashionably attired equine Etro mannequin. Etro has great looking male mannequins that always dress beautifully. The clothing is flawless; the visual elements add interest, but do not overwhelm. Now I only wish I could afford to step into the store.
Ferregamo:Wedgies, (on the company’s side windows) again reflective surfaces included a patinated blue mirrored tile and the iconic rainbow wedgies, a Ferregamo classic. So classic the shoes are elevated sculpture and better placed on a display shelf for viewing. A book was written about these shoes they are so important. The idea that anyone would actually place Ferregamoed foot to pavement seems wasteful. Holiday it’s not, but still worth a gander.
Going Out Of Business:Horse Play, these “Going Out of Business!” stores have been going out of business for 50 years now, still tourists, out of towner's and other schnooks take the bait and will pick up a piece of Capodiomonte, Galle glass or maybe a piece of Lladro to bring home. Horse motifs seem evident on the street. While I have no use for a two ton bronze sculpture, nor a McMansion to properly house it. I did appreciate the faux jade flowering tree placed serendipitously behind these horses playing with one another. It’s an accidental collage.
Henri Bendel:All That Glitters, its difficult to do a fashion window when your company no longer sells clothing. What do you do with a mannequin? If you are Henri Bendel, you pull out all the stops, and partner with Swarovski Crystals and decoupage every mannequin and surface in sight in your iconic brown stripe and logo. You incorporate glittery holiday accessories and create kind of magical world where everything is bejeweled. Kudos to Jodi Mellman, who accomplishes a lot with little to go on.
Hermes:Maps, paper again is the central element in Hermes holiday windows, while not really holiday, they are fanciful, and suggests that there is a kind of childlike wonder in the product. The paper mache elements have a naiveté or juvenile spirit and mixed with a Rube Goldberg kind of mechanical contraptions are a nice diversion to look at. Hermes usually is classic, traditional and sort of safe, so I was delighted to see them incorporate a little humor and something unexpected.
Hollister: A Blind Eye, coming soon to 5thAvenue is this lower end wing of Abercrombie & Fitch, which is located just a block away. A few years ago when the economy was expanding it would be impossible for this kind of retailer to open up a store on tony Fifth Avenue, the rents were prohibitive. Alas today, stores like the Gap, H & M, Zara and even tourist traps like Souvenirs ‘R Us are now firmly ensconced where Rolex and Fortunoff used to be our anchors. Granted, this surfer blond is awful cute but I wonder if he’s trying to black his eye before Armani or Hilfiger does.
Hugo Boss:Fairies and Flowers, Visual Director, Lisa Chamberlain installed these teacup sized fairies and flowers all over the words “OH OH HO HO HOLIDAYS” in what is now the new Hugo Boss flagship in the Meat Packing District. I loved the recycled tin lettering that I presumed once belonged to some outdoor signing, to me that’s very 14thStreet. That being said the window is distinctly feminine in appearance, which was confusing for me as I always think of Hugo Boss as being primarily a men’s store that sells some women’s clothing. It was cute, but didn’t read holiday, the florals were so bright and colorful that I was thinking this really should be their spring program.
Please return soon for part two
With so many retailers, and so much great work, please look in my Holiday photo album for additional images of these great stores, and plenty of other stores that I just didn't have had the opportunity to single out.










