The Swiss are best known for their Coo Coo clocks (I have two) chocolate, bank accounts, (I have none) and cheese, that, and their confounding ability to remain neutral when the world is crumbling around them.
When one thinks of European fashion, and attractive men, Switzerland is not the first country that comes to mind, however that may be about to change. So what is the Matterhorn? The associations that the world makes with Switzerland are practically antediluvian, if not downright dismissive, so how do you market a country? The Swiss Government wants its share of tourism, and media attention too, so much so that they have created a PSA (Public Service Announcement) to extol Swiss manhood and lure the world into its borders. It is part tongue-in-cheek, there’s even a clip of a cute Swiss sailor, and (Switzerland doesn’t have a Navy). Yes, the PSA is a little bit cheesy, but not sleazy, its intentions are still carried out with great finesse, and is successful. These Swiss men are calendar handsome, virile, and all out perfect specimens of masculinity.
While I have viewed this clever ad several times I may still not be heading off for an Alpine vacation, however the ad does give the Italians, French, and Swedish men a run for their money. Here is a link so you can see for yourself if a Swiss Vacation is in the cards for you?
